Archive for the ‘Newspaper Association of America’ Category

How Millennials Get News: Inside the Habits of America’s First Digital Generation

March 17, 2015 Comments off

How Millennials Get News: Inside the Habits of America’s First Digital Generation
Source: Media Insight Project (American Press Institute and AP-NORC Center)

For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age.

Much of the concern has come from data that suggest adults age 18-34—so-called Millennials—do not visit news sites, read print newspapers, watch television news, or seek out news in great numbers. This generation, instead, spends more time on social networks, often on mobile devices. The worry is that Millennials’ awareness of the world, as a result, is narrow, their discovery of events is incidental and passive, and that news is just one of many random elements in a social feed.

A new comprehensive study that looks closely at how people learn about the world on these different devices and platforms finds that this newest generation of American adults is anything but “newsless,” passive, or civically uninterested.

This study extends the work from the Media Insight Project’s 2014 Personal News Cycle to provide a deeper investigation of the news and information habits of Millennials age 18-34. It included two components — a quantitative survey of Millennials nationwide and qualitative interviews and follow-up exercises with small friend groups of Millennials in Chicago, Illinois; San Francisco and Oakland, California; and at the University of Mary Washington in Fredericksburg, Virginia. The researchers sought to supplement the quantitative survey research with a qualitative component to obtain a deeper understanding of Millennials’ online lives and news consumption habits.

Newspaper Multiplatform Usage

April 30, 2012 Comments off

Newspaper Multiplatform Usage
Source: Newspaper Association of America
From press release:

A new study shows that in an average week, 74 percent of all Internet users rely on local newspaper media – digital as well as print – as key sources of news and information, and are engaging with their local newspaper across multiple platforms.

Major findings of the survey show that among the large base of Internet users who engage with newspaper media, 54 percent are using more than one platform to access newspaper content in an average week. Sixty-seven percent use at least one of three common digital platforms – computers, smartphones or tablets – and they use each at multiple times over the course of the day for newspaper content. The study was conducted for the Newspaper Association of America by Frank N. Magid Associates of Minneapolis.

The research, presented last week at NAA mediaXchange 2012 in Washington, D.C., also looks at what motivates consumers to turn to newspaper media for their news needs. Top answers to the question “Why Newspapers?” illustrate core newspaper brand values, including convenience, the extensive range and depth of news and information, and the amount of local news…

+ Full Report (PDF)


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