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Newspaper Multiplatform Usage

April 30, 2012 Comments off

Newspaper Multiplatform Usage
Source: Newspaper Association of America
From press release:

A new study shows that in an average week, 74 percent of all Internet users rely on local newspaper media – digital as well as print – as key sources of news and information, and are engaging with their local newspaper across multiple platforms.

Major findings of the survey show that among the large base of Internet users who engage with newspaper media, 54 percent are using more than one platform to access newspaper content in an average week. Sixty-seven percent use at least one of three common digital platforms – computers, smartphones or tablets – and they use each at multiple times over the course of the day for newspaper content. The study was conducted for the Newspaper Association of America by Frank N. Magid Associates of Minneapolis.

The research, presented last week at NAA mediaXchange 2012 in Washington, D.C., also looks at what motivates consumers to turn to newspaper media for their news needs. Top answers to the question “Why Newspapers?” illustrate core newspaper brand values, including convenience, the extensive range and depth of news and information, and the amount of local news…

+ Full Report (PDF)

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