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The 2010 Nonprofit Fundraising Survey: Funds Raised in 2010 Compared with 2009

March 23, 2011 Comments off

The 2010 Nonprofit Fundraising Survey: Funds Raised in 2010 Compared with 2009 (PDF)
Source: Nonprofit Research Collaborative

Key Findings

Overall contributions received in 2010 compared with 2009
More organizations saw growth (43 percent) than declines (33 percent). Combined, two‐thirds of respondents said they saw contributions increase or stay about the same as in 2009. This is an improvement over a year ago at the same time, when 46 percent reported a decline and only 54 percent saw growth or stable contributions levels.
A far larger share in 2010 saw stable amounts of contributions received (24 percent versus 11 percent last year at this time). The shift between 2009 and 2010 is from “decreased” to “about the same”.

The results in this wave are an improvement over the November 2010 survey conducted by the Nonprofit Research Collaborative. At that time, 36 percent of responding charities reported an increase and 37 percent reported a decrease in the first nine months of 2010. This suggests that the “uptick” in giving anticipated in the last weeks of 2010 might have occurred, but nonetheless, the growth in contributions received did not match expectations for the year.

By region of the country
There were few meaningful differences in the changes in amounts received when organizations were grouped by region of the United States.

By size (expenditure amount)
Larger organizations were more likely to see growth than were very small organizations. This is consistent with November 2010 results, as well.

By type of recipient
Changes across types of recipients are fairly consistent with the general trend.

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