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UK — Children and Parents: Media Use and Attitudes Report 2014

October 16, 2014 Comments off

Children and Parents: Media Use and Attitudes Report 2014
Source: Ofcom

This report examines children’s media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as detailed information about the media access and use of young children aged 3-4.

The report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek – or decide not – to monitor or limit use of different types of media.

The report is a reference for industry, stakeholders and consumers. It also provides context to the work Ofcom undertakes in furthering the interests of consumers and citizens in the markets we regulate.

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UK — Ofcom publishes research on mobile phone call service quality

August 20, 2014 Comments off

Ofcom publishes research on mobile phone call service quality
Source: Ofcom

Ofcom has today published research on mobile phone call quality provided by network operators.

Improving mobile quality of service for consumers is a priority area for Ofcom. Today’s research is part of a plan to help support initiatives to improve mobile coverage in the UK, and provide consumers with quality information on mobile reception.

This information is important in helping consumers choose a mobile service that suits their needs. It also helps promote competition between mobile operators on service quality, to benefit consumers. Ofcom will continue to monitor and report on how service quality develops over time.

The report includes research on mobile phone call quality from the consumers’ perspective on mobile handsets; data supplied by EE, O2, Three and Vodafone on the performance of their networks; and consumer research on satisfaction with mobile networks.

Ofcom’s research found that while overall levels of consumer satisfaction with mobile networks are high (76%), this varies by location. Some 78% of people in urban areas were satisfied with their mobile network, compared to 67% in rural parts of the UK and 70% in remote areas.

UK — The Communications Market 2014 (August)

August 8, 2014 Comments off

The Communications Market 2014 (August)
Source: Ofcom
From press release:

A ‘millennium generation’ of 14 and 15 year olds are the most technology-savvy in the UK, according to new Ofcom research, which shows that after our teens our digital confidence begins a long decline.

Teens born at the turn of the millennium are unlikely to have known ‘dial-up’ internet and are the first generation to benefit from broadband and digital communications while growing up.

The research – part of Ofcom’s eleventh Communications Market Report – measures confidence and knowledge of communications technology to calculate an individual’s ‘Digital Quotient’ score, or ‘DQ’, with the average UK adult scoring 100.

The study, among nearly 2,000 adults and 800 children, finds that six year olds claim to have the same understanding of communications technology as 45 year olds. Also, more than 60% of people aged 55 and over have a below average ‘DQ’ score.

It shows that we hit our peak confidence and understanding of digital communications and technology when we are in our mid-teens; this drops gradually up to our late 50s and then falls rapidly from 60 and beyond.

UK — Audience attitudes towards violent content on television

August 7, 2014 Comments off

Audience attitudes towards violent content on television (PDF)
Source: Ofcom

Key Findings

• Time of broadcast is the single most important factor in the acceptability of violent content on television.
• Differing demographic groups show only subtle differences in their approach to violent content, but all agree children should not be exposed to sexual violence on television under any circumstances.
• Viewers have a sophisticated ability to analyse contextual factors when assessing the acceptability of violent content on television, and many confirm that violent content contributes to their experience of television.
• Viewers suggested five key questions to be asked when judging the acceptability of a violent scene on television:

• What time is the violent scene shown?
• Who is the victim of the violence?
• What is the act of violence?
• How is the violence presented?
• What is the purpose of the violent scene?

See also: Violence in UK Soaps: A four wave trend analysis (PDF)

UK — Ofcom publishes report on internet safety measures

July 24, 2014 Comments off

Ofcom publishes report on internet safety measures
Source: Ofcom
Ofcom has today published a report for Government outlining measures the UK’s largest internet service providers have put in place to help parents protect children from harmful content online.

This follows an agreement between the Government and BT, Sky, TalkTalk and Virgin Media, the four largest fixed line internet service providers (ISPs), announced in July 2013. Each ISP committed to offer new customers ‘family-friendly network-level filtering’ by the end of December 2013.

This is the second of three reports the Department for Culture, Media and Sport (DCMS) has asked Ofcom to produce on internet safety measures to protect children. The DCMS asked Ofcom to look at the approach taken by each ISP to implement family-friendly filtering services which block content that may be inappropriate or harmful for children, rather than assess the effectiveness of the filters.

The report also describes measures taken by ISPs to present a pre-ticked ‘unavoidable choice’ to new customers on whether or not to activate the filter, and includes initial take-up data among new customers offered filters.

The filters apply to all web based internet content, on any device that is connected to the fixed broadband network in the home.

UK consumers believe that they can’t do without the internet and mobile phones, new Ofcom research reveals

July 23, 2014 Comments off

UK consumers believe that they can’t do without the internet and mobile phones, new Ofcom research reveals
Source: Ofcom

The study examined which communications services UK consumers consider ‘essential’ in their day to day lives and whether they are affordable, particularly for the most vulnerable in society.

This forms part of Ofcom’s on-going work to ensure consumers receive value for money from their communications services. Encouraging and promoting consumer participation in the communications markets is also a key priority for Ofcom.

There was broad consensus among consumers on what ‘essential’ means in relation to communications services.

People said the ability to contact the emergency services, keep in touch with family and friends, or access information, education and entertainment were among the key functions of essential services.

Overall, the study found that telephone services, in particular mobiles, and internet access were most essential to UK consumers. Some 61% of consumers rated voice services (mobile or landline) as essential, 59% considered mobile voice or text services as essential, while 57% regarded personal internet access as essential.

The research also revealed that certain services are considered essential by some, but less important by others, with age being a key factor. Landline telephone services are considered essential by people aged 75 and above (61%), compared to just 12% of 16-24 year olds. However, accessing the internet via a smartphone was considered essential to 53% of 16-24 year olds, but to no one aged 75 and above.

Ofcom has today published research on consumer attitudes and trends in violence shown on UK TV programmes

July 21, 2014 Comments off

Ofcom has today published research on consumer attitudes and trends in violence shown on UK TV programmes
Source: Ofcom

Ofcom has today published research on consumer attitudes and trends in violence shown on UK TV programmes.

The research supports Ofcom in its role in protecting TV viewers, especially children. It looks at how violence on TV has changed since Ofcom issued guidelines to broadcasters in 2011 to avoid programmes being shown before 9pm that might be unsuitable for children.

The research comprises two separate reports. The first study focused on public attitudes towards violence on TV among people from a range of ages and socio-economic groups.

The second was an analysis of four popular UK soap operas, which looked at instances of violence, or threats of violence, and people’s views on them.

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