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New Nielsen Report Reveals Higher Ratings Average for LGBT-Inclusive Programs Last Season

October 28, 2011 Comments off

New Nielsen Report Reveals Higher Ratings Average for LGBT-Inclusive Programs Last Season
Source: Nielsen/Gay & Lesbian Alliance Against Defamation

The Nielsen Media Research company is regarded as the world’s most trusted source of television ratings statistics, and in a new report utilizing GLAAD’s own work in television, they’ve turned their attention to how LGBT-inclusive programming stacks up in terms of both viewership and ad dollars. Some of the findings come as a pleasant surprise.

In addition to their own research, Nielsen also used GLAAD’s findings in the Where We Are on TV report to help them determine which programs on broadcast television included at least one regular or recurring LGBT character or cast member, and then compared those programs against others that did not. The inclusive shows comprised 24% of the programming on broadcast television last season, but actually attracted 28% of the audience share. On the whole, the average ratings for inclusive programs were better than those for programs that were not.

+ Full Report

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