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American Society of Magazine Editors Guidelines for Editors and Publishers

April 25, 2015 Comments off

ASME Guidelines for Editors and Publishers
Source: American Society of Magazine Editors

The true value of a print or digital magazine brand lies in its relationship with its readers. The unique relationship between magazine media and media consumers is founded on the reader’s trust in the magazine’s editorial integrity and independence.

The purpose of the ASME Guidelines for Editors and Publishers is to sustain that trust by articulating basic principles for the conduct of magazine journalists. The guidelines also summarize industry practices, drawn from those principles, concerning editorial content and advertising and include information about federal regulations relevant to magazine media.

In a rapidly changing media marketplace, no one set of guidelines can answer every question. The ASME Guidelines address only the critical challenges encountered by print and digital journalists working in today’s advertising-supported media. The basic principles that inform the guidelines, especially transparency, are also applicable to other forms of magazine media, including conferences and events.

The World’s Love Affair with the TV May Be Coming to an End, Accenture Report Finds

April 20, 2015 Comments off

The World’s Love Affair with the TV May Be Coming to an End, Accenture Report Finds
Source: Accenture

The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer,” a new research report from Accenture (NYSE: ACN). The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as consumers turn to a combination of laptops, desktops, tablets and smartphones to view video content.

The report, developed for communications, media and technology companies, found that video consumption – anytime, anywhere – has become mainstream, accelerating the decline of traditional TV viewing. Viewership for long form video content, such as movies and television on a TV screen, has declined by 13 percent globally over the past year and by 11 percent in the United States. Similarly, the report found sports viewership on TV screens declined by 10 percent globally and nine percent in the United States.

Nearly all age brackets reported double-digit declines in TV viewing globally, with 14- to 17-year-olds abandoning the TV screen at the rate of 33 percent for movies and television shows and 26 percent for sporting events. This decline continues for 18- to 34-year-olds at 14 percent for movies and television shows and 12 percent for sporting events, and for 35- to 54-year-olds, at 11 and nine percent, respectively. It does, however, flatten among the 55 and older crowd, at six percent and one percent respectively.

Careers for music lovers

April 8, 2015 Comments off

Careers for music lovers
Source: Bureau of Labor Statistics

Rock ’n’ roll. Jazz. Calypso. There are many different types of music, each with its own style. And just as musical styles vary, so, too, do occupations in the music world.

Musician and singer are popular choices for a musical career. But even if you can’t carry a tune, you can incorporate music into your work. Dancers, composers, and sound engineering technicians, for example, all work with music in various ways.

And for many, making music a career is a lifelong dream. “I started playing the piano at age 6 and fell in love instantly,” says Ciara McAllister, a pianist and music teacher in San Francisco, California. “I feel lucky to be able to make a living in music, my biggest passion.”

This article provides an overview of different types of careers for music lovers. The first section profiles several occupations that involve music. The second section describes how you can prepare for a music-related career. The third section details some of the high and low notes of working in music. Career resources are presented at the end.

2012 Economic Census Geographic Area Series: First Release of Local Data for Five Sectors

April 7, 2015 Comments off

2012 Economic Census Geographic Area Series: First Release of Local Data for Five Sectors
Source: U.S. Census Bureau

This is a series of state-, county-, place- and metro area-level data files providing statistics on the number of establishments, receipts or revenue, payroll, number of employees and other items by industry. The first data were released today for the following sectors. Statistics for the other states and geographic entities within them for these sectors will be released on a flow basis over the coming months.

Arts, Entertainment, and Recreation — Includes statistics for performing arts, spectator sports, museums, and gambling and recreation industries. Covers Colorado and Hawaii and geographic areas therein only.

Construction — Includes data for heavy and civil engineering construction and specialty trade contractors. This release covers all states and the District of Columbia. For this sector, data files are available at the state-level only.

Information — Includes statistics for the publishing industries, including software publishing, and both traditional publishing and publishing exclusively on the Internet; the motion picture and sound recording industries; the broadcasting industries, including traditional broadcasting and those broadcasting exclusively over the Internet; the telecommunications industries; Web search portals, data processing industries, and the information services industries. Covers Colorado and Hawaii and geographic areas therein only.

Other Services (Except Public Administration) — Includes statistics for equipment and machinery repairing, promoting or administering religious activities, grantmaking, advocacy, and providing drycleaning and laundry services, personal care services, death care services, pet care services, photofinishing services, temporary parking services, and dating services. Covers Colorado and geographic areas therein only.

Professional, Scientific and Technical Services — With Tax Day approaching, this data includes statistics for accounting and tax preparation, legal services, computer systems design, and advertising and public relations services. Covers Colorado and Hawaii and geographic areas therein only.

U.S. Smartphone Use in 2015

April 6, 2015 Comments off

U.S. Smartphone Use in 2015
Source: Pew Research Center

Key Themes of This Report

10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone. Those with relatively low income and educational attainment levels, younger adults, and non-whites are especially likely to be “smartphone-dependent.”

Smartphones are widely used for navigating numerous important life activities, from researching a health condition to accessing educational resources. Lower-income and “smartphone-dependent” users are especially likely to turn to their phones for navigating job and employment resources.

A majority of smartphone owners use their phone to follow along with breaking news, and to share and be informed about happenings in their local community.

Smartphones help users navigate the world around them, from turn-by-turn driving directions to assistance with public transit. This is especially true for younger users.

An “experience sampling” of smartphone owners over the course of a week illustrates how young adults have deeply embedded mobile devices into the daily contours of their lives.

The experience sampling survey illustrates that smartphone usage often produces feelings of productivity and happiness, but that many users also feel distracted or frustrated after mobile screen encounters.

Beyond the Numbers — Movies, music, and sports: U.S. entertainment spending, 2008–2013

April 3, 2015 Comments off

Beyond the Numbers — Movies, music, and sports: U.S. entertainment spending, 2008–2013
Source: Bureau of Labor Statistics

Entertainment has long been a household budget staple. Consumer Expenditure Survey (CE) data from 1934–1936 show that, even during the Great Depression, spending on entertainment accounted for 5.4 percent of the household budget. In 2008, during the last recession, entertainment spending had reached an average of $2,835 per year or 5.6 percent of total household expenditures. The last recession officially ended in June 2009, and by 2013, income and spending had recovered. However, entertainment spending never returned to prerecession highs; in 2013, the average was $2,482 or 4.9 percent of total household spending.

This Beyond the Numbers article examines entertainment spending from 2008 to 2013 and breaks the spending down into its four parts: fees and admissions; audio and visual equipment and services; pets, toys, hobbies, and playground equipment; and other entertainment supplies, equipment, and services. This article also analyzes the relationships between entertainment spending and 1) income, 2) education, and 3) age.

Screen Wars: The Battle for Eye Space in a TV-Everywhere World

April 3, 2015 Comments off

Screen Wars: The Battle for Eye Space in a TV-Everywhere World
Source: Nielsen

We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.

While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.

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