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2011 Customer Complaint Index

March 17, 2011 Comments off

2011 Customer Complaint Index
Source: Web Liquid

When consumers experience a product failure, they use search engines to find places to register their complaints. This leaves data trails which can be used to anticipate and react to their needs.

Using over 100 brands featured in recent “Best Global Brands” reports form Interbrand, we extracted Google data on almost 1.2 million search queries related to customer complaints, to extract meaningful insights around the very fundamental consumer need to make their opinions heard.

Free registration required to download complete report.

See: Cars, Restaurants, Financial Services Top Study Of “Complaint Searches” (Search Engine Land)

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