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State of the Media: Audio Today 2014

February 21, 2014 Comments off

State of the Media: Audio Today 2014
Source: Nielsen

No matter where you are in America, the radio is always on. The original mass medium, radio today reaches more than 90 percent of everyone in the U.S. on a weekly basis. This enormous reach stretches across demographics, ethnicities and geographies as listeners engage every day with stations in their local markets on matters important to them.

Audio is available on multiple platforms, in real time, wherever consumers want to listen on more than 16,000 stations across the country covering 50 different formats. Radio is also a hyper-local medium serving every unique community from one coast to the other.

Audio consumers are listening for more than 2.5 hours every day, and one of radio’s best-kept secrets is its ability to reach a highly qualified audience right before they arrive to shop. And audio consumers have money to spend because more than two-thirds of the weekly audience works full-time, tuning in during the working day, away from home.

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Consumer Confidence: Concerns and Spending Intentions Around the World

February 7, 2014 Comments off

Consumer Confidence: Concerns and Spending Intentions Around the World
Source: Nielsen

Global consumer confidence held steady in Q4 2013 with an index of 94, the third straight quarter where confidence was at that level. At the end of the year, global confidence was a point higher than at the beginning of the year and three points higher than in Q4 2012. In the 60 markets that Nielsen measures, confidence increased in 26, decreased in 32 and remained flat in two.

Asia-Pacific was the only region to post an increase for the quarter, as consumer confidence increased one index point to 105. Regional consumer confidence declined three index points in North America (95), two points in Middle East/Africa (90) and one point in Europe (73). Confidence remained flat in Latin America with an index of 94.

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Local Watch: Where You Live and its Impact On Your Choices

February 6, 2014 Comments off

Local Watch: Where You Live and its Impact On Your Choices
Source: Nielsen

It seems that no matter how busy we get, we still find time to view the content we like. And it will come as no surprise that the time viewers spent viewing across platforms has increased as access to mobile devices and time-shifting has made industry gains. Watching content on a local level has a unique effect—it connects us to our communities, while it informs us and empowers us as participants in the close-knit fabric of our daily lives.

And regardless of how we access this content, our collective instinct is to engage with it, and share it with others. As marketers and media companies explore ways to reach consumers in new and exciting ways, we offer a look into unique characteristics and trends in local markets. Some of these insights might surprise you, while others will confirm what you’ve suspected all along. Each insight represents an opportunity to make a connection and create a stronger, more engaged community.

In addition to noting trends at a high level, this report takes an even closer look at two markets in particular: Miami and Washington, D.C. It also pays special attention to a handful of key local categories: health care and quick-service restaurants, highlighting the differences and similarities related to each across markets.

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Continuous Innovation: The Key to Retail Success

February 6, 2014 Comments off

Continuous Innovation: The Key to Retail Success
Source: Nielsen

Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged.Today, brick-and-mortar stores need to innovate continually to capture their shoppers’ attention as e-commerce attracts a growing number of users. In addition, while consumer confidence was on the rise in over half of the countries Nielsen surveyed in the third quarter of 2013, including the U.S., shoppers remain focused on value for their money. As a result, retailers need to stand out to compete for consumers’ limited baskets.

Innovation captures consumer interest and attention, attracting both new customers and faithful loyalists. It can provide retailers with an edge in five major shopper-need categories: convenience, choice or assortment, shopability, price-value, and brand equity.

However, there is no secret formula for successful ideas and certainly nothing that can be protected by patent. At the same time, breakthroughs are often copied quickly and easily. Consequently, retailers must innovate continually to grow and stay ahead.

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Are We Financially Prepared for the Future?

February 3, 2014 Comments off

Are We Financially Prepared for the Future?
Source: Nielsen

Money can be tight no matter where we live, and in many cases, it feels like we spend our cash before we earn it. And as a consequence, planning for the future can be a struggle. In fact, global respondents say they’re only saving or investing about 10 percent of their monthly income.

“There’s always tomorrow” is a far more common sentiment among global respondents in terms of planning to save or invest to meet financial goals in the future than sentiment about actively saving or investing now. Across 14 saving goals reviewed, respondents’ intentions to save in the future were stronger than active intentions for all but one financial goal—saving for health-related issues. In terms of this goal, global active savers outnumbered future savers by just 1 percentage point (42% active savers vs. 41% future savers).

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Significant, Sophisticated snd Savvy: The Asian American Consumer

December 4, 2013 Comments off

Significant, Sophisticated and Savvy: The Asian American Consumer
Source: Nielsen

As the fastest growing multicultural segment in the U.S. with an outsized impact on the consumer marketplace, Asian Americans have emerged as a powerful economic force. The group’s buying behaviors and viewing patterns, however, are different and unique from the total population.

The segment has grown at a rate of almost 58 percent between 2000 and 2013, mainly spurred by immigration. This is more than 4.9 times that of the general population. On top of this, the average Asian American household’s income continues to soar and represents the highest of all multicultural segments. Their spending power outpaces even that of the coveted Millennial demographic, those currently in their 20s and early 30s, by nearly 40 percent.

Culture, value, efficiency, convenience and a strong emphasis on the family shape the buying behavior of Asian Americans and often drive their purchasing decisions. This includes the types of stores they visit, the number of trips they make and their online habits. Asian Americans make up the leading segment of online shoppers, with 77 percent making internet purchases in the past year, versus 61 percent of the general population.

For marketers, understanding the Asian American population is critical for realizing the bottom-line potential of many key product and service categories.

Tis the Season to Be Fiscally Cautious: 2013 Nielsen Holiday Spending Forecast

November 29, 2013 Comments off

Tis the Season to Be Fiscally Cautious: 2013 Nielsen Holiday Spending Forecast
Source: Nielsen

The end-of-year holiday shopping season seems to start earlier and earlier each year, as retailers are already rolling out their holiday promotions. And those efforts appear to be working, as nearly one quarter (22%) of U.S. consumers report that they’ve already started their holiday shopping, according to the Nielsen’s 2013 Holiday Spending Forecast. Holiday shoppers can also be notorious procrastinators, as 60 percent say they will wait a bit before they start their shopping.

So what does this mean for U.S. retail sales this year? Nielsen expects this holiday shopping season will be marginally stronger than last year, with dollar sales rising just about 2 percent, buoyed by the strongest consumer sentiment in six years (98 on the Q3 2013 Nielsen Consumer Confidence Index).

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How Loyal Are Your Customers?

November 25, 2013 Comments off

How Loyal Are Your Customers?
Source: Nielsen

Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand or store takes more than just offering a good product. Price, packaging, customer service and reputation are just some of the factors involved in a consumer’s decision-making process. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading. While Nielsen research shows that bigger rewards generally inspire higher loyalty levels, loyalty programs are no guarantee of loyal behaviors.

How do you turn a fickle fan into a faithful follower? You start by understanding the needs and motivations that drive their purchase decisions. And then you deploy the strategies and tactics that deliver the most value. This global study outlines the reasons why consumers switch brands, service providers or retailers and identifies the loyalty program attributes that potentially have the most staying power.

Free registration required to download full report.

How Does India Innovate?

November 24, 2013 Comments off

How Does India Innovate?
Source: Nielsen

Innovation isn’t easy. Globally, at least 90 percent of new product introductions fail in the year they launch. India is often viewed as a hotbed of innovation, but truth be told, the odds of launching a breakthrough success in this market may not be meaningfully better than anywhere else in the world. And the landscape is highly competitive. In looking at more than 14,000 launches in the fast-moving consumer goods (FMCG) sector in 2011 for India, Nielsen deemed fewer than 40 as true breakthrough innovations.

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’Tis the Season to Focus on Fresh

November 21, 2013 Comments off

’Tis the Season to Focus on Fresh
Source: Nielsen

There’s no time like the holidays for lavish feasts and decadent treats, which means it’s time for consumers to start decking their fridges and pantries with food for year-end entertaining. So when December hits, shoppers up the ante when it comes to stocking their baskets with fresh foods, when family and friends begin gathering to indulge on holiday favorites like turkeys, pies and sweet potatoes. And because quality and selection in the fresh departments is an important driver of shoppers’ store choice, enticing shoppers with fresh options in December can mean winning the entire holiday basket and generating the highest sales of the year.

The week of Christmas is a gift to fresh food sales. Behind Thanksgiving, it’s the highest-selling week of the year, and fresh food sales are 8 percent higher than average. Fresh foods account for 32 percent of total food sales during that week (compared with the 30% annual average). Winning in fresh is critical around Christmas, because losing the holiday basket could be more costly than any other time throughout the year.

Competition for the fresh-focused holiday basket is greater than ever. While traditional grocery stores are the leaders in fresh food sales, other retail channels – including supercenters, club, dollar and even drug stores – are responding to growing consumer demand by delivering greater availability and assortment of fresh foods. So how does a retailer gain the competitive edge and win the holiday basket?

Educational Programs Gain High Marks Around the World

September 30, 2013 Comments off

Educational Programs Gain High Marks Around the World
Source: Nielsen

People around the world believe in their local education programs, predominantly those that pertain to the primary (grades 1-8) and secondary (grades 9-12) levels, according to online respondents to a Nielsen global survey on education attainment. But sentiment about opportunities for the more advanced years and higher education lagged.

Eighty-eight percent of global respondents said that outstanding education services were abundant at the primary level, and 86 percent said they were abundant for the secondary level, but that percentage dropped more than 10 points to 75 percent with respect to higher education opportunities. North America was the only region where confidence in higher education exceeded the average at 84 percent.

Perceptions of educational opportunities in several developing markets in Asia-Pacific were stand-outs, far exceeding the global average for all levels of educational programs, with sentiment in Indonesia, India, Thailand and the Philippines rising to the top of the list. China surpassed the global average at the primary (91%) and secondary (88%) levels, but was below par for higher education opportunities (72%).

In North America, Canadians were more confident about educational opportunities than Americans. In Europe, Scandinavian, Northern and Baltic countries were most satisfied with education services. Substantial percentages of respondents from Argentina, Chile and Peru showed dissatisfaction with the education system. Responses from the Middle East/African countries measured closely reflected the global average at all levels of education.

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Education Is an Investment for the Future Around the Globe

September 11, 2013 Comments off

Education Is an Investment for the Future Around the Globe
Source: Nielsen

The road to better jobs, more money and improved lifestyles is paved by education, according to a new Nielsen survey. More than three-quarters (78%) of global online respondents agreed that receiving a higher education, such as college, is important. Likewise, three-fourths also believed that better employment (75%) and higher income (72%) are accessible because of educational opportunities.

The Nielsen Global Survey of Education Aspirations polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on the availability of educational opportunities at all levels of study and the resulting opportunity for job and salary advancement. While the opportunity to receive a quality education is a multi-dimensional topic with underlying socio-economic factors to consider, the findings help shed light on what the future holds for both consumers and companies alike in the context of driving innovation, economic advancement and social development.

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Why Retailers Are Keeping It Fresh: Fresh Foods Not Spoiled By Inflationary Heat

April 2, 2013 Comments off

Why Retailers Are Keeping It Fresh: Fresh Foods Not Spoiled By Inflationary Heat

Source: Nielsen

Despite inflationary heat affecting many of our wallets, fresh foods continue to maintain healthy sales contributions at retail. In fact, fresh foods can comprise between 30-60 percent of total food, grocery and personal care expenses on average, depending on country and type of fresh product. Let’s face it, fresh foods are high-traffic volume boosters. They are a staple to a healthy diet, and we shop for fresh foods often.

New findings from the Nielsen Global Survey of Fresh Foods reveal how much fresh foods we consume, where we shop for fresh products and why we shop these preferred retail channels. By combining global survey research with Nielsen sales information collected from around the world, we unearth insights that re-define retail strategies to bolster sales in both the perimeter and center store aisles. The Shopper Trends Survey findings are based on a global study, covering 54 markets across 58 countries, with a total sample size of 87,000 respondents.

How the Mobile Consumer Connects Around the Globe

March 26, 2013 Comments off

How the Mobile Consumer Connects Around the Globe
Source: Nielsen

Mobile phones have reached a critical mass around the world, serving as constant companions for consumers regardless of demographics or geography. But how we engage with mobile devices and content varies depending on who and where you are. We took a closer look at these differences in a new report, The Mobile Consumer: A Global Snapshot, and found that while mobile usage is becoming increasingly ubiquitous around the world, usage differs significantly by market and demographic groups.

The report examines mobile consumer behavior, device preference and usage in Australia, Brazil, China, India, Italy, Russia, South Korea, Turkey, the U.K. and the U.S.

Device preference is evolving, as smartphone penetration continues to grow in most markets, especially in developed markets with widespread 3G/4G access. In the U.S. and South Korea, for example, smartphone owners now make up the majority of mobile consumers. And in many markets this increased penetration is being led by a new generation of young adults eager to embrace smartphone technology. Comparatively, in growing economies like India and Turkey, a growing group of mobile phone users prefer feature phones over other device options (80% and 61%, respectively).

Digital Influence: How the Internet Affects New Product Purchase Decisions

February 19, 2013 Comments off

Digital Influence: How the Internet Affects New Product Purchase Decisions

Source: Nielsen

Trying to decide on a new product to buy? Help is just a few clicks away.

According to a Nielsen global survey, the Internet is an important influence on consumers interested in buying new products in categories like electronics (81%), appliances (77%), books (70%) and music (69%). The trend is catching on in consumption categories too—such as food and beverages (62%), personal hygiene (62%), personal health/over-the-counter medicines (61%) and hair care (60%)—with respondents in Asia-Pacific, Latin America and Middle East/Africa most engaged in online decision-making. More than half of all global respondents consider the Internet important when it comes to purchasing new clothing (69%) and cars (68%).

The Rise of Paid Social Ads: Completing the Integrated Ad Approach

February 12, 2013 Comments off

The Rise of Paid Social Ads: Completing the Integrated Ad Approach
Source: Nielsen

Amid the flourishing social media environment, marketers are increasingly viewing paid social media advertising as an integrated part of their marketing tool kits. According to a recent report by Vizu, a Nielsen company, the majority of advertisers say they use paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively). Only 5% of advertisers report running primarily social-only campaigns. Social media advertising uses unique tactics—such as sponsored content, brand graphs and influencing the influencers—that have grown to become standard aspects of any integrated campaign.

When asked which online tactics they typically run their paid social media advertising alongside, advertisers’ top three responses were: online display (83%), online video (46%) and mobile (40%). In the offline world, advertisers said they combined their paid social media ads with print (52%), followed by TV (37%).

A Multi-Mix Media Approach Drives New Product Awareness

February 12, 2013 Comments off

A Multi-Mix Media Approach Drives New Product Awareness

Source: Nielsen

When it comes to launching a new product, understanding what inspires consumers to try something new is key. The methods to reach and engage consumers vary, but a recent Nielsen global survey of respondents with Internet access indicates that a mix of media and word of mouth advertising garner the most success in raising consumer awareness.

According to new research from Nielsen, in-store discovery (72%) tends to be the largest driver of new product awareness. TV (59%) and print (54%) advertising are leading influencers as well. Of the 21 methods reviewed in the study, however, the advice of family and friends (77%) is the most persuasive when looking for information about new products. Other top methods around the world include receiving a free sample (70%), searching the Internet (67%), and professional/expert word-of-mouth advice (66%).

Globally, the most persuasive awareness drivers, as ranked by the likeliness to purchase a new product when learned via these methods, include a mix of all activities. The survey highlights that word-of-mouth communication spurred by social media and Internet usage is growing in importance. Consumers increasingly find the Internet and mobile are compelling vehicles to get information about new products. However, potential reach and ease of execution varies substantially.

Super Bowl XLVII Draws 108.7 Million Viewers, 26.1 Million Tweets

February 5, 2013 Comments off

Super Bowl XLVII Draws 108.7 Million Viewers, 26.1 Million Tweets

Source: Nielsen

According to Nielsen, Sunday’s telecast of Super Bowl XLVII on CBS drew an average audience of 108.7 million viewers. The game, in which the Baltimore Ravens defeated the San Francisco 49ers 34 to 31, was viewed in 53 million homes and had a 46.4 U.S. household rating. The in-game blackout, being reported as a separated telecast, averaged 106.6 million viewers. Separate program reporting is typically done when there are delays in live programming.

According to SocialGuide’s 2013 Super Bowl Advertising Report, 5.3 million people sent out 26.1 million tweets during the course of the entire game.

Brand Familiarity Reigns King Around the World

January 23, 2013 Comments off

Brand Familiarity Reigns King Around the World

Source: Nielsen

A little brand loyalty goes a long way. More than half (60%) of consumers around the world with Internet access prefer to buy new products from a familiar brand than switch to a new brand, according to a new global study from Nielsen.

“Innovating products within established brands that consumers trust can be a powerful strategy,” said Rob Wengel, senior vice president, Nielsen Innovation Analytics. “Marketers and retailers can deliver successful new products for existing brands by ensuring they uncover unmet consumer needs, communicate with clarity, deliver distinct product innovations, and execute an optimal marketing strategy.”

The findings are from the Nielsen Global Survey of New Product Purchase Sentiment, which surveyed more than 29,000 respondents with Internet access from 58 countries.

Getting What You Pay For

While brand familiarity is important, half of global respondents say they’d be willing to try a new brand: consumers in the Middle East/Africa and North America were the most enthusiastic (57%), followed by Europe (56%), Latin America (47%) and Asia-Pacific (45%).

Value, variety and proof-of-concept resonate most with consumers worldwide when they consider buying new products. Sixty-three percent say they like when manufacturers offer new product options, but 60 percent wait for a product to build a track record before buying it. Brand isn’t everything, however, especially when a store brand or value option will deliver the same benefit for less money. Sixty-four percent of global respondents say they’d buy a store brand or value option, and 45 percent agree that a tight economy makes them cautious about trying a new product. Cost is less of a factor for some, however, as four out of 10 (39%) say they’re willing to pay a premium price to stay loyal to a favorite brand.

Categories: Nielsen, retail

Sports on the Go

January 22, 2013 Comments off

Sports on the Go

Source: Nielsen

From stats and scores to game footage, sports are a big player in mobile content. According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners accessed sports content on their device at least once a day between January to September 2012. Twelve percent of smartphone owners and 10 percent of tablet owners did so more than three times a day.

While sports content comes in many shapes and forms, sports fans typically pay most attention to the latest scores and stats. Among owners of multiple connected devices, smartphones and laptops were the preferred device for checking sports scores (16%, respectively), followed by Internet-enabled TV sets (12%) and tablets (9%).

Hat tip: PW

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