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Snack Attack: What Consumers are Reaching for Around the World

October 22, 2014 Comments off

Snack Attack: What Consumers are Reaching for Around the World
Source: Nielsen

Who doesn’t love a good snack?

Always at the ready, those crispy, crunchy, chewy provisions are our comfort food when we’re down, meal replacement when we’re in a hurry, companion when we’re relaxing and party staple when we’re celebrating.

As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.

So what’s the go-to nosh for consumers craving a snack—salty, savory, sweet or spicy? How much are health considerations taken into account when selecting a snack? As the size of category sales and consumer need-states across the worldwide snacking industry vary widely from region to region and country to country, finding growth opportunities requires both a global and local understanding of what consumers say and do—which are not always the same.

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Familiar Franchises Top Gamers’ Wish Lists for Holiday 2014

October 21, 2014 Comments off

Familiar Franchises Top Gamers’ Wish Lists for Holiday 2014
Source: Nielsen

Fall is here, and the falling temperatures remind us that the holidays are fast approaching! So what are topping people’s wish lists this year? For gamers, it depends on the device.

“Destiny” recently took the gaming world by storm when it was released last month, and now it tops the list of the most coveted games on the PS4. Meanwhile, perennial crowd-pleaser “Call of Duty” holds the top spot for Xbox One with “Call of Duty: Advanced Warfare,” and “The Sims 4,” the new entry to one of the biggest franchises of PC gaming in recent years, tops the list for computer gamers. The two new versions of Nintendo’s popular fighting franchise “Super Smash Bros.” top the lists for Wii U and 3DS. Finally, the building block empire of “Minecraft” tops the list of titles for Vita.

The No. 1 coveted games illustrate a trend we see among the top 10 anticipated games across devices: People like what they know. Apart from “Destiny,” the only other new properties in the top 10 for any of the six platforms examined were “Watch Dogs,” the fifth most anticipated title on Wii U (the title released earlier this year for PCs and PS and Xbox platforms, but is releasing in November for Wii U), and “Freedom Wars,” the sixth most coveted title on Vita. Even “Akiba’s Trip: Undead & Undressed” (the third most wanted Vita game) is technically a sequel, though the original title released only in Japan.

2014 Consumer Insurance Sentiments

September 28, 2014 Comments off

2014 Consumer Insurance Sentiments
Source: Nielsen

Compared with traditional, tangible goods, insurance is somewhat of an anomaly when it comes to the consumer’s purchasing experience. Unlike a car or box of cereal, insurance isn’t something that a consumer can experience through touch or sight. In the insurance world, consumers are primarily limited to making comparisons about a series of “if/then” statements printed on paper. Furthermore, since consumers can’t interact with their policies, they typically don’t show them off or brag about their coverage limits with their friends or family members.

Given the inherent nature of insurance, Nielsen’s Consumers Insurance Sentiments study highlights how auto and residential policyholders tend to buy their insurance and then forget about it. In that respect, it’s not surprising that more than one in four respondents (28%) currently covered indicated that they have been covered by the same primary policy for 15 years or more for each policy type.

Other highlights include:

  • Switching providers is less frequent with age
  • Younger generations are harder to please
  • The purchase rationale for life insurance is changing
  • Older customers may be under-insured

Local Watch: Where You Live and Its Impact on Your Choices

September 26, 2014 Comments off

Local Watch: Where You Live and Its Impact on Your Choices
Source: Nielsen

There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.

Amid a changing landscape of media consumption and consumer habits, the unique nature of local markets stands out as a major differentiator. The choices we make each day about what to watch and what to buy are greatly influenced by our immediate surroundings, our communities, towns and cities.

This quarter we turn our attention to two local markets with distinctive characteristics apart from their geography: San Francisco and Cincinnati.

Free registration required to access report.

Health and Wellness in America: The Consumer Perspective

September 10, 2014 Comments off

Health and Wellness in America: The Consumer Perspective
Source: Nielsen

Health is trending in the U.S. From superfoods like kale to new exercise fads like yoga and CrossFit, healthy habits are on the tip of the American public’s tongue. So with health and wellness going mainstream, have people really changed their habits?

Consumers aspire to better health and healthier eating, but wanting and doing are two different things. More than one-third of American adults are still obese according to the Centers for Disease Control and Prevention. And half admit that healthy eating is a challenge, especially in the face of rising food costs.

Despite setbacks, however, the desire to achieve an improved quality of life is driving consumers to pursue specific health and wellness behaviors, such as consuming healthy foods or reading package labels. By identifying unmet consumer nutrient needs, finding foods that address consumers’ health concerns and understanding different consumer segments’ varied habits, retailers and manufacturers can help consumers overcome the obstacles they face when it comes to health and wellness and improve their lifestyles.

E-Commerce: Evolution or Revolution in the Fast-Moving Consumer Goods World?

September 9, 2014 Comments off

E-Commerce: Evolution or Revolution in the Fast-Moving Consumer Goods World?
Source: Nielsen

Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences—from delivering your order right to your door to broad selection and low prices—that brick-and-mortar stores can’t. But for certain categories, traditional retail stores still hold the cards.

The most popular e-commerce categories, not surprisingly, are non-consumable—durables and entertainment-related products. Almost half of global respondents in an online survey intend to purchase clothing or make airline or hotel reservations using an online device in the next six months. On the other hand the online market for buying groceries and other consumable products is comparatively smaller. The hands-on buying nature and perishability of these goods limits the usefulness and practicality of buying online.

Nevertheless, the global audience is willing and eager to shop the web. Online purchase intention rates have doubled in three years for 12 of 22 measured categories. While consumable categories will continue to trail non-consumable ones, the frequency of purchasing these products is increasing e-commerce’s appeal. And beyond buying, digital is an increasingly important research and engagement platform.

Free registration required to access report.

Nielsen Study: Significant Overlap Between People Tweeting About TV and Brands

August 10, 2014 Comments off

Nielsen Study: Significant Overlap Between People Tweeting About TV and Brands
Source: Lost Remote/Nielsen

A recently Nielsen study measures the overlap between people who tweet about TV and people who tweet about brands that advertise on TV.

According to the report, 17 million people sent 361 million tweets about TV through April. In the same time period, “17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.” The purpose of measuring the overlap was to better understand the value of social TV audiences to brands.

Free registration required to access report.

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