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Not So Silent Nights: Radio Is the Perfect Spot to Find Holiday Spirit

December 16, 2014 Comments off

Not So Silent Nights: Radio Is the Perfect Spot to Find Holiday Spirit
Source: Nielsen

Sleigh bells might be ringing, but what really gets U.S. consumers in the holiday spirit is, literally, the sound of music!

According to a recent Nielsen survey, nearly half of all respondents (49.5%) said hearing holiday music on the radio put them in the holiday spirit. However, it seems that the holiday state of mind resonates differently among the sexes—57% of women said hearing holiday music on the radio put them in a holiday mood, compared with 42% of men.

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Categories: holidays, music, Nielsen

Digital Enablement for Retail Banking

December 15, 2014 Comments off

Digital Enablement for Retail Banking
Source: Nielsen

In the traditional analog banking world, huge investments were made in physical bank branches, canvasing many geographies, staffed with cadres of tellers and advisors engaged in high-touch transactions. But times have changed, and technology and digital channels are now top of mind for retail banks.

Banks are now focused on a seamless end-to-end digitized experience for their customers, a trend that’s likely compounded by fear that tech companies will invade their territory. While many banking professionals rank digital channels and mobile technology as top priorities, it’s important for the banking sector to maintain their focus on the greenest areas of opportunity. And in that respect, consumers with robust assets and deep pockets should be top of mind.

This group, coined the mass affluent, live in households with $250,000 to $1,000,000 in liquid assets. They also control about 26% of total U.S. wealth. The important thing with this group is that its digital banking needs vary by generation. While the Baby Boomers and Silent Generation make up 77%, younger generations are growing in importance and financial prowess. So in light of the differences, a one-size-fits-all approach to digital in retail banking is not a viable way to encourage success.

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Listen Up! Hispanic Consumers and Music

December 1, 2014 Comments off

Listen Up! Hispanic Consumers and Music
Source: Nielsen

Music is a key component of Hispanic life and Hispanics are among the most enthusiastic consumers of music across a variety of genres regardless of acculturation level. Having roots in Mexico and various countries across Central America, South America and the Caribbean, Hispanics are diverse, speak multiple languages, and straddle multiple cultures. There is no single narrative that applies to those who identify themselves as Hispanic. Some are recent immigrants who speak only Spanish, some are descendants of families who immigrated generations ago and speak only English, and some speak Spanish and English with equal ease.

One thing that binds Hispanics together is a passion for music.

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Categories: Hispanics, music, Nielsen

Serving Today’s Military Consumers

November 6, 2014 Comments off

Serving Today’s Military Consumers
Source: Nielsen

Veterans Day, originally founded to remember the cease-fire of World War I, has become a day for Americans to remember and honor all veterans, as well as active-duty members of the U.S. military.

But we aren’t the only ones who should remember these national heroes. Whether they’re on active duty or have already served their country, today’s military members and their families are also consumers. By understanding these shoppers and their families’ unique consumer habits, retailers and manufacturers can better reach this segment of the population and serve their specific needs.

Snack Attack: What Consumers are Reaching for Around the World

October 22, 2014 Comments off

Snack Attack: What Consumers are Reaching for Around the World
Source: Nielsen

Who doesn’t love a good snack?

Always at the ready, those crispy, crunchy, chewy provisions are our comfort food when we’re down, meal replacement when we’re in a hurry, companion when we’re relaxing and party staple when we’re celebrating.

As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.

So what’s the go-to nosh for consumers craving a snack—salty, savory, sweet or spicy? How much are health considerations taken into account when selecting a snack? As the size of category sales and consumer need-states across the worldwide snacking industry vary widely from region to region and country to country, finding growth opportunities requires both a global and local understanding of what consumers say and do—which are not always the same.

Free registration required to access report.

Familiar Franchises Top Gamers’ Wish Lists for Holiday 2014

October 21, 2014 Comments off

Familiar Franchises Top Gamers’ Wish Lists for Holiday 2014
Source: Nielsen

Fall is here, and the falling temperatures remind us that the holidays are fast approaching! So what are topping people’s wish lists this year? For gamers, it depends on the device.

“Destiny” recently took the gaming world by storm when it was released last month, and now it tops the list of the most coveted games on the PS4. Meanwhile, perennial crowd-pleaser “Call of Duty” holds the top spot for Xbox One with “Call of Duty: Advanced Warfare,” and “The Sims 4,” the new entry to one of the biggest franchises of PC gaming in recent years, tops the list for computer gamers. The two new versions of Nintendo’s popular fighting franchise “Super Smash Bros.” top the lists for Wii U and 3DS. Finally, the building block empire of “Minecraft” tops the list of titles for Vita.

The No. 1 coveted games illustrate a trend we see among the top 10 anticipated games across devices: People like what they know. Apart from “Destiny,” the only other new properties in the top 10 for any of the six platforms examined were “Watch Dogs,” the fifth most anticipated title on Wii U (the title released earlier this year for PCs and PS and Xbox platforms, but is releasing in November for Wii U), and “Freedom Wars,” the sixth most coveted title on Vita. Even “Akiba’s Trip: Undead & Undressed” (the third most wanted Vita game) is technically a sequel, though the original title released only in Japan.

2014 Consumer Insurance Sentiments

September 28, 2014 Comments off

2014 Consumer Insurance Sentiments
Source: Nielsen

Compared with traditional, tangible goods, insurance is somewhat of an anomaly when it comes to the consumer’s purchasing experience. Unlike a car or box of cereal, insurance isn’t something that a consumer can experience through touch or sight. In the insurance world, consumers are primarily limited to making comparisons about a series of “if/then” statements printed on paper. Furthermore, since consumers can’t interact with their policies, they typically don’t show them off or brag about their coverage limits with their friends or family members.

Given the inherent nature of insurance, Nielsen’s Consumers Insurance Sentiments study highlights how auto and residential policyholders tend to buy their insurance and then forget about it. In that respect, it’s not surprising that more than one in four respondents (28%) currently covered indicated that they have been covered by the same primary policy for 15 years or more for each policy type.

Other highlights include:

  • Switching providers is less frequent with age
  • Younger generations are harder to please
  • The purchase rationale for life insurance is changing
  • Older customers may be under-insured
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