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Lots of Sizzle, Not Enough Steak in U.S. News Media

November 11, 2014 Comments off

Lots of Sizzle, Not Enough Steak in U.S. News Media (PDF)
Source: Harris Interactive

One might expect that today’s 24-hour news cycle should have room for everything. When the news never stops coming, it stands to reason that there’s sufficient bandwidth to leave no topical stone unturned… in theory. But of course, that doesn’t mean that every sort of story gets the same level of coverage. When provided with several types of news stories and asked which are under-, over-, or appropriately covered, three-fourths of U.S. adults (76%) say celebrity gossip/scandal stories are over-covered, while half (49%) say the same about general entertainment news and 44% believe sports news gets too much coverage. And perhaps the midterms are to blame, but a third of Americans (33%) feel U.S. elections are over-covered in U.S. news media.

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In The Great Debate Over Beatles Vs. Elvis, Beatles are America’s Favorite Band While Elvis is Musical Artist Number Two

October 2, 2014 Comments off

In The Great Debate Over Beatles Vs. Elvis, Beatles are America’s Favorite Band While Elvis is Musical Artist Number Two (PDF)
Source: Harris Interactive

In 1964, four musicians from Liverpool appeared on The Ed Sullivan Show. Now, fifty years after that iconic performance, John, Paul, George and Ringo, otherwise known as The Beatles, are America’s favorite musician or band, moving up from a tie for third place in 2010. Their counterpart in that 2010 tie, Elvis Presley – who appeared on The Ed Sullivan Show in 1956 – moves up to the number two spot this year.

After dropping a “secret” album earlier this year and performing with her husband to sold-out crowds around the country, Beyoncé debuts on the favorite musician or band list at number three.

They debuted their first album 46 years ago and their song “Stairway to Heaven” consistently lands on classic rock top ten lists, and now Led Zepplin debuts in the number four spot. And after conducting his farewell tour, the “King of Country,” George Strait, moves up two spots to number five on this year’s list.

Safe as Houses: Majorities of Americans See Home Ownership, Gold and Jewelry as Safe Investments

September 14, 2014 Comments off

Safe as Houses: Majorities of Americans See Home Ownership, Gold and Jewelry as Safe Investments (PDF)
Source: Harris Interactive

Despite periods of volatility in the real estate market over the past few years, over seven in ten Americans (72%) see owning a home as a safe investment. Majorities agree on this point across generations, albeit with considerable shifts from one generation to the next: nine in ten Matures (89%) see home ownership as a safe investment, compared to just over three-fourths of Baby Boomers (77%) and seven in ten Gen Xers (70%). Even among Millennials – for whom the subprime mortgage crisis of 2007-2008 and the ensuing financial crisis it helped kick off is likely a more formative experience – the majority still see home ownership as a safe investment (63%), albeit with a slimmer majority vote than any of their elder counterparts.

Majorities of Americans also see gold (65%) and jewelry (59%) as safe investments.

Doctors, Military Officers, Firefighters, and Scientists Seen as Among America’s Most Prestigious Occupations

September 11, 2014 Comments off

Doctors, Military Officers, Firefighters, and Scientists Seen as Among America’s Most Prestigious Occupations (PDF)
Source: Harris Interactive

When shown a list of occupations and asked how much prestige each job possesses, doctors top the Harris Poll’s list, with 88% of U.S. adults considering it to have either “a great deal of prestige” (45%) or to “have prestige” (44%).

After doctors, the rest of the top ten occupations seen as prestigious include military officers (78%), firefighters (76%), scientists (76%), nurses (70%), engineers (69%), police officers (66%), priests/ministers/clergy (62%), architects (62%), and athletes (60%).

Money? Time? Blood? What are Americans Giving?

August 18, 2014 Comments off

Money? Time? Blood? What are Americans Giving? (PDF)
Source: Harris Interactive

Charitable donations rose in 2013, the first growth seen since the 2008 recession. But of course, measurements like this typically track monetary giving – just one of the ways Americans, and people the world over, can contribute to causes they believe in. Broadening the scope to all types of giving, a recent Harris Poll finds that nine out of ten Americans (91%) have made some sort of contribution within the past two to three years, with money only the second most common type of giving (66%), after used clothing (73%).

Just over half of U.S. adults gave food (53%) within that timeframe, while four in ten gave time or labor (41%) and nearly two in ten gave blood (18%). Nearly half (45%) gave some other type of used item, 4% made some other sort of medical or genetic donation, and 7% gave something else entirely.

Cable is King but Streaming Stands Strong When it Comes to Americans’ TV Viewing Habits

July 22, 2014 Comments off

Cable is King but Streaming Stands Strong When it Comes to Americans’ TV Viewing Habits (PDF)
Source: Harris Interactive

Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).

What’s more, streaming seems to be slowly gaining ground on more traditional modes when it comes to the ways Americans most often watch television programs (though it’s in no danger of overtaking them in the immediate future). At 85%, the percentage of Americans saying they most often watch TV on, well, a TV (live feed, recorded or on demand), sans streaming, is down from 89% in 2012. Streaming, meanwhile, is up from 20% in 2012 to 23% today. This preferential shift is strongest when looking at Millennials, among whom nonstreaming TV preference has declined from 77% to 68% while streaming preference has grown from 41% to 47%.

For More Than a Decade, The NY Yankees Have Been America’s Favorite Baseball Team; New Instant Replay rule considered good for baseball

July 16, 2014 Comments off

For More Than a Decade, The NY Yankees Have Been America’s Favorite Baseball Team; New Instant Replay rule considered good for baseball (PDF)
Source: Harris Interactive

The mid-point of the baseball season is now upon us as Major League Baseball pauses to celebrate their all stars. Those not playing in the All Star Game get a few days off to rest before the race to the end of the summer and post-season play begins in earnest. This means it is also time to see who America’s Favorite Baseball Team is this year.

Among those who follow the sport, the New York Yankees again win the honor of being “America’s Favorite,” as they have each year since 2003. In the second spot on the list again are their long time arch-rivals, the Boston Red Sox. Moving up seven spots, from ten to three are the San Francisco Giants. Rounding out the top five are the Chicago Cubs at number four (rising 3 spots from last time) and, at number five, the Atlanta Braves, dropping two spots from number three last year.

These are some of the results of The Harris Poll® of 2,241 adults, of whom 763 follow Major League Baseball, surveyed online between June 4 and 16, 2014.

Looking at the bottom half of the top ten favorite teams, tied for number six are the Los Angeles Dodgers (down from number 4 last year) and the Detroit Tigers (down from a tie for number 5), followed by the Milwaukee Brewers (#8, up from a 21st place tie), the Minnesota Twins (#9, up from a tie for #13) and in a tie for tenth, the Kansas City Royals (up from a tie for #19) and the St. Louis Cardinals (up from a tie for #11).

Who is going to win it all… and who don’t people want there
When it comes to the World Series, a repeat is not expected to be in the works as almost one in five baseball followers (17%) say the San Francisco Giants will win the Fall Classic this October, followed by the New York Yankees (13%), the Detroit Tigers (9%), the Oakland Athletics (8%), and the Los Angeles Dodgers (7%). Less than one in ten baseball followers (6%) say the Boston Red Sox will win again.

And, where there is the team people think will win, there is also the team fans don’t want to see in the World Series. Two in five baseball followers (40%) say the New York Yankees are the one team they least want to see make it to the World Series. At a distant second, 14% say this about the Boston Red Sox, while 6% say this about the Los Angeles Dodgers and 4% do not want to see the Chicago Cubs in the World Series.

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