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Preference Towards Generic Prescription Drugs Shows A Four-to-One Lead Over Brand Name Medications

March 19, 2015 Comments off

Preference Towards Generic Prescription Drugs Shows A Four-to-One Lead Over Brand Name Medications (PDF)
Source: Harris Interactive

A new Harris Poll finds Americans favor generic prescription drugs over brand name products by a considerable margin. Eighty-one percent of those who buy prescription drugs say they would purchase generics more often than brand name drugs. A 42% subset goes so far as to assert that they would “always” choose to buy a generic drug. Older generations are especially likely to indicate that they would always go with generics (50% Matures, 44% Baby Boomers, and 46% Gen X vs. 33% Millennials).

Meanwhile, this means that only 19% of those who purchase prescription drugs would more often choose to fill their script with the brand name drug, and a mere 6% would “always” choose brand names. It is worth noting, however, that though majorities of adults both with and without children in their households favor generics, the minority preference for brand names is stronger among those with children in the household (24% with vs. 17% without).

Lots of Sizzle, Not Enough Steak in U.S. News Media

November 11, 2014 Comments off

Lots of Sizzle, Not Enough Steak in U.S. News Media (PDF)
Source: Harris Interactive

One might expect that today’s 24-hour news cycle should have room for everything. When the news never stops coming, it stands to reason that there’s sufficient bandwidth to leave no topical stone unturned… in theory. But of course, that doesn’t mean that every sort of story gets the same level of coverage. When provided with several types of news stories and asked which are under-, over-, or appropriately covered, three-fourths of U.S. adults (76%) say celebrity gossip/scandal stories are over-covered, while half (49%) say the same about general entertainment news and 44% believe sports news gets too much coverage. And perhaps the midterms are to blame, but a third of Americans (33%) feel U.S. elections are over-covered in U.S. news media.

In The Great Debate Over Beatles Vs. Elvis, Beatles are America’s Favorite Band While Elvis is Musical Artist Number Two

October 2, 2014 Comments off

In The Great Debate Over Beatles Vs. Elvis, Beatles are America’s Favorite Band While Elvis is Musical Artist Number Two (PDF)
Source: Harris Interactive

In 1964, four musicians from Liverpool appeared on The Ed Sullivan Show. Now, fifty years after that iconic performance, John, Paul, George and Ringo, otherwise known as The Beatles, are America’s favorite musician or band, moving up from a tie for third place in 2010. Their counterpart in that 2010 tie, Elvis Presley – who appeared on The Ed Sullivan Show in 1956 – moves up to the number two spot this year.

After dropping a “secret” album earlier this year and performing with her husband to sold-out crowds around the country, Beyoncé debuts on the favorite musician or band list at number three.

They debuted their first album 46 years ago and their song “Stairway to Heaven” consistently lands on classic rock top ten lists, and now Led Zepplin debuts in the number four spot. And after conducting his farewell tour, the “King of Country,” George Strait, moves up two spots to number five on this year’s list.

Safe as Houses: Majorities of Americans See Home Ownership, Gold and Jewelry as Safe Investments

September 14, 2014 Comments off

Safe as Houses: Majorities of Americans See Home Ownership, Gold and Jewelry as Safe Investments (PDF)
Source: Harris Interactive

Despite periods of volatility in the real estate market over the past few years, over seven in ten Americans (72%) see owning a home as a safe investment. Majorities agree on this point across generations, albeit with considerable shifts from one generation to the next: nine in ten Matures (89%) see home ownership as a safe investment, compared to just over three-fourths of Baby Boomers (77%) and seven in ten Gen Xers (70%). Even among Millennials – for whom the subprime mortgage crisis of 2007-2008 and the ensuing financial crisis it helped kick off is likely a more formative experience – the majority still see home ownership as a safe investment (63%), albeit with a slimmer majority vote than any of their elder counterparts.

Majorities of Americans also see gold (65%) and jewelry (59%) as safe investments.

Doctors, Military Officers, Firefighters, and Scientists Seen as Among America’s Most Prestigious Occupations

September 11, 2014 Comments off

Doctors, Military Officers, Firefighters, and Scientists Seen as Among America’s Most Prestigious Occupations (PDF)
Source: Harris Interactive

When shown a list of occupations and asked how much prestige each job possesses, doctors top the Harris Poll’s list, with 88% of U.S. adults considering it to have either “a great deal of prestige” (45%) or to “have prestige” (44%).

After doctors, the rest of the top ten occupations seen as prestigious include military officers (78%), firefighters (76%), scientists (76%), nurses (70%), engineers (69%), police officers (66%), priests/ministers/clergy (62%), architects (62%), and athletes (60%).

Money? Time? Blood? What are Americans Giving?

August 18, 2014 Comments off

Money? Time? Blood? What are Americans Giving? (PDF)
Source: Harris Interactive

Charitable donations rose in 2013, the first growth seen since the 2008 recession. But of course, measurements like this typically track monetary giving – just one of the ways Americans, and people the world over, can contribute to causes they believe in. Broadening the scope to all types of giving, a recent Harris Poll finds that nine out of ten Americans (91%) have made some sort of contribution within the past two to three years, with money only the second most common type of giving (66%), after used clothing (73%).

Just over half of U.S. adults gave food (53%) within that timeframe, while four in ten gave time or labor (41%) and nearly two in ten gave blood (18%). Nearly half (45%) gave some other type of used item, 4% made some other sort of medical or genetic donation, and 7% gave something else entirely.

Cable is King but Streaming Stands Strong When it Comes to Americans’ TV Viewing Habits

July 22, 2014 Comments off

Cable is King but Streaming Stands Strong When it Comes to Americans’ TV Viewing Habits (PDF)
Source: Harris Interactive

Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).

What’s more, streaming seems to be slowly gaining ground on more traditional modes when it comes to the ways Americans most often watch television programs (though it’s in no danger of overtaking them in the immediate future). At 85%, the percentage of Americans saying they most often watch TV on, well, a TV (live feed, recorded or on demand), sans streaming, is down from 89% in 2012. Streaming, meanwhile, is up from 20% in 2012 to 23% today. This preferential shift is strongest when looking at Millennials, among whom nonstreaming TV preference has declined from 77% to 68% while streaming preference has grown from 41% to 47%.

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