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2011 Retail Banking Brand Vulnerability Study

November 16, 2011 Comments off

2011 Retail Banking Brand Vulnerability Study (PDF)
Source: cg42

Based on the results of the Brand Vulnerability Study, the top 10 US retail banks are projected to lose a combined $185B in retail deposits over the next 12 months if existing customer frustrations are not addressed. Of the 10 banks, the Big Four (Bank of America, Chase, Citibank, Wells Fargo) have the most at risk and account for $135B, or roughly 73% of the total projected deposit losses over the next 12 months.

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