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October 2012: Servile Brands

October 3, 2012 Comments off

October 2012: Servile Brands

Source: Trendwatching

Yes, consumers are more demanding, time-starved, informed, and choice-saturated than ever-before (we know you know). For brands to prosper, the solution is simple though: turn SERVILE. This goes far beyond offering great customer service*. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.

Categories: business and economics, consumer issues, social and cultural issues, trendwatching.com

Random Acts of Kindness: Why Kind, Human Brands Will Thrive in a Connected Economy

March 11, 2011 Comments off

Random Acts of Kindness: Why Kind, Human Brands Will Thrive in a Connected Economy
Source: trendwatching.com

RANDOM ACTS OF KINDNESS | For consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received. For brands, increasingly open communications both with and between consumers (especially online), means that it’s never been easier to surprise and delight audiences with R.A.K.: whether sending gifts, responding to publicly expressed moods or just showing that they care.

Categories: business and economics, consumer issues, psychology and sociology, trendwatching.com
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