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New Research from Common Sense Media Reveals Mobile Media Use Among Young Children Has Tripled in Two Years

October 30, 2013 Comments off

New Research from Common Sense Media Reveals Mobile Media Use Among Young Children Has Tripled in Two Years
Source: Common Sense Media

Common Sense Media today announced the release of “Zero to Eight: Children’s Media Use in America 2013,” the second in its series of national surveys of children’s media use in America. Most notable among the findings is the dramatic increase in children’s access to mobile media devices in just two years. Among families with children eight and under, there has been a five-fold increase in ownership of tablets (from 8% to 40%), and the percent of children with access to some sort of smart mobile device at home has jumped from half (52%) to three-quarters (75%).

“Zero to Eight: Children’s Media Use in America 2013″ is based on a large, nationally representative sample of respondents and replicates methods from 2011 to gauge how media environments and behaviors have changed over the past two years. The study is the only one of its kind, tracking young children’s use of new mobile media devices and apps along with older media platforms such as television, computers, and books.

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Zero to Eight: Children’s Media Use in America

October 26, 2011 Comments off

Zero to Eight: Children’s Media Use in America
Source: Common Sense Media

Zero to Eight is a nationally representative survey of parents of U.S. children ages zero to eight, conducted to understand the patterns of media use among young American children. Covering TV, other video, reading, music, computers, video games, and mobile digital devices, we examine time spent and frequency of use; differences in children’s media use by gender, race, or socio-economic status; the home media environment; educational media use; and access to the newest mobile media platforms like smart phones and tablets.

+ Full Report (PDF)

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