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Britons raise a few eyebrows

January 28, 2013 Comments off

Britons raise a few eyebrows
Source: British Association of Aesthetic Plastic Surgeons

Despite a gruelling ‘double-dip’ recession, a breast implant scandal and an ongoing government enquiry into the sector, Britons were able to maintain a poker face as demand for anti-ageing procedures soared. Audit figures from the British Association of Aesthetic Plastic Surgeons (www.baaps.org.uk) today reveal that although the number of overall procedures remained static and barely changed at all over the last year, facial rejuvenation treatments in particular proved the nation’s favourites with eyelid surgery, fat transfer, brow and face lifts all experiencing a double-digit rise.

Perhaps inspired by last year’s Olympic feats, it was back to the gym for GB as body-shaping ops (such as liposuction, tummy tucks and ‘man boob’ reductions) fell out of favour quite dramatically in comparison to facial anti-ageing procedures. The most impressive percentage increase was in male brow lifts, which rose by 19%. Eyelid surgery and fat transfer also proved popular with both genders, showing a rise of 13% – as did facelifts, up 14%, compared with abdominoplasty (tummy tucks) and liposuction tumbling in demand by 12% and 14% respectively.

In all likelihood a result of the ongoing PIP implants crisis, demand for breast augmentation dipped as expected but only slightly by 1.6%, and continued to maintain its place as the most popular aesthetic surgery. On the whole, the number of surgical procedures showed a barely-perceptible rise of 0.2% from 2011 to a total of 43,172, and their order of popularity remained largely unchanged.

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