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Work 3.0: The Next Generation Model for a Smarter Business

July 31, 2012 Comments off

Work 3.0: The Next Generation Model for a Smarter Business (PDF)
Source: Mitel

Today’s world of business is increasingly fast-paced, competitive, technology-led and global.

Cultural, technological and physical elements are working together to drive a rapid pace of change like never before. From demand for more freedom in the way we work and the Bring Your Own Device (BYOD) trend, to technology innovation and the increasing adoption of new devices, platforms and applications, to the breaking down of international and regional barriers.

This paper explores the four critical elements that form today’s working world – technology, physical location, working culture and business markets. It brings together fresh research revealing the demands and requirements of today’s workforce, opinion from leaders in technology and innovation, alongside insights from analysts and experts in workplace psychology and modern architecture.

We reveal how the interplay between technology, location, culture and business is transforming where, when and how we work. For workers, it means taking control of their working lives; choosing their devices and technologies, and how, where and when they want to work. Traditional commuting patterns will be eradicated and a culture will evolve that supports multi-faceted careers. Self-discipline and adjusting to reduced ‘live’ face-to-face interaction will be critical and the education system will be tasked with preparing new generations of workers to adapt to a far less restrictive working culture.

For businesses, the resulting cost savings and productivity boom, with virtually limitless access to a global pool of talent, will dramatically improve operations and drive business growth. The new landscape will become fertile for start-ups, as traditional overheads such as real estate and staff become ‘virtual’ and can be scaled up or down almost instantly.

Trusting and managing remote workforces will become central to HR policies, alongside equipping staff with the tools and workspaces they need to collaborate effectively both remotely and face-to-face; and this will be underpinned by a robust technological infrastructure.

For vendors, the workplace revolution brings a huge new market opportunity, but the ‘one size fits all’ single vendor model will become obsolete. Businesses will be populated with interoperable best-in-class technologies. This will drive a fundamental shift in vendor models to contribute to an ultimate solution, working alongside other vendors, rather than competing on an all-ornothing basis. Some of the biggest vendors in the networking and software world today will have to adapt in order to succeed in this more dynamic, open model.

See: The Changing Real Estate of the Office Building (The Atlantic: Cities)

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