Home > Canada, labor, Library of Parliament, social media > Social Media and Job Searching Among Young Canadian Workers: A Summary of Government Initiatives

Social Media and Job Searching Among Young Canadian Workers: A Summary of Government Initiatives

October 9, 2012

Social Media and Job Searching Among Young Canadian Workers: A Summary of Government Initiatives

Source: Library of Parliament

The popularity of social media as job search and career advancement tools is on the rise in Canada. In fact, in 2011, nearly one quarter of Canadian job seekers used social media in their job search. Of those using social media in this way, people in the 18-to-29-year-old age group were most likely to believe in the importance of being active on social media in order to advance their careers.

Although young people face a high rate of unemployment, they will be called upon to play an increasingly important role in Canada’s economic future, particularly given the aging population. As a result, the growing role of social media in job searching is an issue that Canadian parliamentarians may be asked to consider.

This publication will examine the role that social media play in the job search process of young Canadian workers.3 Although there are many other social media platforms, this analysis will focus on Facebook, Twitter and LinkedIn, which are the platforms that are most commonly used for job searching. This study will also provide a summary of the various federal government initiatives that offer support to job seekers, as well as an overview of ground-breaking programs that have been implemented by other governments.

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Categories: Canada, labor, Library of Parliament, social media
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