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The Cross-Platform Report: How and Where Content is Watched

September 11, 2012

The Cross-Platform Report: How and Where Content is Watched
Source: Nielsen

According to the latest Nielsen Cross-Platform Report, Americans spend nearly 35 hours per week watching video across screens, and close to another five hours using the Internet on a computer. Consumers are not turning off their devices, and there is no doubt that they are faced with more choices in terms of how they watch video content. Shifts in the distribution of time spent across all screens and devices demonstrate that more consumers are taking advantage of their increased ability to determine what, how and where they view content.

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