Archive for the ‘media and entertainment’ Category

Striking a Chord: The Public’s Hopes and Beliefs for K-12 Music Education in the United States: 2015

July 15, 2015 Comments off

Striking a Chord: The Public’s Hopes and Beliefs for K-12 Music Education in the United States: 2015
Source: National Association of Music Merchants Foundation

Music has been found in every society since the dawn of recorded human history. What is it about this art form that has so permeated hearts and minds through the ages? Modern research has been instrumental in shedding light on this important question and is leading us to a deeper understanding of the power of music to improve the human condition and positively impact our lives and communities.

Striking a Chord: The Public’s Hopes and Beliefs for K-12 Music Education in the United States: 2015, conducted by Grunwald Associates LLC. In this study, we invited communites nationwide to provide us with information about their music education programs. Owing to many political and economic factors, it is a common narrative that acccess to music education in not universal and is often under threat for reduction or elimination. Against this backdrop, this study measures the beliefs and attitudes about music education through the eyes of the two most important and knowledgeable stakeholder groups: teachers and parents.

Women’s Media Center Releases Yearly Status of Women in U.S. Media Report

July 15, 2015 Comments off

Women’s Media Center Releases Yearly Status of Women in U.S. Media Report
Source: Women’s Media Center

The Women’s Media Center (WMC) today released its yearly report on the status of women in U.S. media. The report is based on new and original research that finds that the media landscape is still dominated by male voices and male perspectives.

Taken together, the 49 studies are a snapshot of women in media platforms as diverse as news, literature, broadcast, film, television, radio, online, tech, gaming, and social media.

“Inequality defines our media,” said Julie Burton, president of the Women’s Media Center. “Our research shows that women, who are more than half of the population, write only a third of the stories. Media tells us our roles in society—it tells us who we are and what we can be. This new report shows us who matters and what is important to media—and clearly, as of right now, it is not women.”

Indentifying Bollywood as a crucial factor of India’s economic development: A review analysis

July 10, 2015 Comments off

Indentifying Bollywood as a crucial factor of India’s economic development: A review analysis(PDF)
Source: Research Papers in Economics

The main content of the following article is to describe the economic growth of an indigenous economy and the factors of its internalization. Bollywood can be used as a paradigmatic showcase for the improvement of ideas in the development of industries of emerging economies. This paper, via an extensive review in several articles, describes Bollywood as an economic factor for Indian’s growth. The reasons that led to this growth are described in an extended way, as well as the role of globalization and Indian’s Diaspora on this development. Finally, it compares the two largest film industries in the world, Hollywood and Bollywood.

How Fox News Changed American Media and Political Dynamics

July 8, 2015 Comments off

How Fox News Changed American Media and Political Dynamics
Source: Social Science Research Network

The creation of Fox News in 1996 was an event of deep, yet unappreciated, political and historical importance. For the first time, there was a news source available virtually everywhere in the United States, 24 hours a day, 7 days a week, with a conservative tilt. Finally, conservatives did not have to seek out bits of news favorable to their point of view in liberal publications or in small magazines and newsletters. Like someone dying of thirst in the desert, conservatives drank heavily from the Fox waters. Soon, it became the dominant – and in many cases, virtually the only – major news source for millions of Americans. This has had profound political implications that are only starting to be appreciated. Indeed, it can almost be called self-brainwashing – many conservatives now refuse to even listen to any news or opinion not vetted through Fox, and to believe whatever appears on it as the gospel truth.

Characteristics of Social Network Gamers: in between Social Networking and Online Role-Playing Games

July 6, 2015 Comments off

Characteristics of Social Network Gamers: in between Social Networking and Online Role-Playing Games
Source: Frontiers in Psychiatry

Current research on internet addiction (IA) reported moderate to high prevalence rates of IA and comorbid psychiatric symptoms in users of social networking sites (SNS) and online role-playing games. The aim of this study was to characterise adult users of an internet multiplayer strategy game within a SNS. Therefore, we conducted an exploratory study using an online survey to assess sociodemographic variables, psychopathology and the rate of IA in a sample of adult social network gamers by Young´s Internet Addiction Test (IAT), the Toronto Alexithymia Scale (TAS), the Beck Depression Inventory II (BDI-II), the Symptom Checklist-90-R (SCL-90-R) and the WHO Quality of Life-BREF (WHOQOL-BREF). All participants were listed gamers of “combat zone” in the SNS “Facebook”. In the IAT analysis, 16.2 % of the participants (n = 60) were categorized as subjects with IA and 19.5 % (n = 72) fulfilled the criteria for alexithymia. Comparing study participants with and without IA, the IA group had significantly more subjects with alexithymia, reported more depressive symptoms, and showed poorer quality of life. These findings suggest that social network gaming might also be associated with maladaptive patterns of internet use. Furthermore, a relationship between IA, alexithymia and depressive symptoms was found that needs to be elucidated by future studies.

The evolution of popular music: USA 1960–2010

June 18, 2015 Comments off

The evolution of popular music: USA 1960–2010
Source: Royal Society Open Science

In modern societies, cultural change seems ceaseless. The flux of fashion is especially obvious for popular music. While much has been written about the origin and evolution of pop, most claims about its history are anecdotal rather than scientific in nature. To rectify this, we investigate the US Billboard Hot 100 between 1960 and 2010. Using music information retrieval and text-mining tools, we analyse the musical properties of approximately 17 000 recordings that appeared in the charts and demonstrate quantitative trends in their harmonic and timbral properties. We then use these properties to produce an audio-based classification of musical styles and study the evolution of musical diversity and disparity, testing, and rejecting, several classical theories of cultural change. Finally, we investigate whether pop musical evolution has been gradual or punctuated. We show that, although pop music has evolved continuously, it did so with particular rapidity during three stylistic ‘revolutions’ around 1964, 1983 and 1991. We conclude by discussing how our study points the way to a quantitative science of cultural change.

Enhancing the Value of Mail — The Human Response

June 18, 2015 Comments off

Enhancing the Value of Mail — The Human Response
Source: U.S. Postal Service, Office of Inspector General

Advertising mail accounted for over $20 billion — or 31 percent — of the U.S. Postal Service’s total revenue in fiscal year 2014. However, marketers have increasingly numerous choices of media available to them in today’s rapidly growing digital world. Understanding physical ad mail’s unique qualities and how people respond to them could enable the Postal Service to identify potential new opportunities to maintain and enhance this critically important source of revenue.

The Postal Service Office of Inspector General (OIG) worked with Temple University’s Center for Neural Decision Making to study people’s responses to physical and digital media in the consumer buying process, including memory of products advertised and intent to purchase. But instead of just using surveys, which rely on people’s stated or conscious preferences, we also monitored physiological and neurological activity to understand the subconscious response. Known as neuromarketing, this rigorous scientific method uses technologies like eye tracking, heart-rate measurement, and MRIs to measure a person’s reaction to various stimuli.

Our study builds on work done by the U.K.’s Royal Mail showing physical media generates greater activity in certain parts of the brain than digital media. The results revealed some distinct neurological and physiological responses to digital and physical media:

  • Participants processed digital ad content quicker but spent more time with physical ads.
  • Participants had a stronger emotional response to physical ads and more easily recalled physical ads, both crucial when making a purchase decision.
  • Physical ads triggered greater brain activity responsible for value and desirability for featured products, which signal a greater intent to purchase.