Internet Gains Most as Campaign News Source but Cable TV Still Leads

November 28, 2012

Internet Gains Most as Campaign News Source but Cable TV Still Leads

Source: Project for Excellence in Journalism

With the election less than two weeks away, Americans are following the presidential campaign more closely on nearly every news platform than they were earlier in the year, including print newspapers. The biggest gains have come on the internet-both to the websites of traditional news sources and those native to the web.

Social media platforms such as Facebook, Twitter and YouTube are growing especially rapidly as a source of political news. The number of Americans who say they regularly go to these destinations to learn about the campaign has doubled since January. Even with that jump, however, these leading social media platforms are still turned to by a relatively limited number of Americans, about 17% in all, when those who mentioned at least one of those platforms are combined.

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