Home > Federal Trade Commission, privacy and security, social media > FTC Recommends Best Practices for Companies That Use Facial Recognition Technologies

FTC Recommends Best Practices for Companies That Use Facial Recognition Technologies

October 22, 2012

FTC Recommends Best Practices for Companies That Use Facial Recognition Technologies

Source: Federal Trade Commission

The Federal Trade Commission today released a staff report "Facing Facts: Best Practices for Common Uses of Facial Recognition Technologies" for the increasing number of companies using facial recognition technologies, to help them protect consumers’ privacy as they use the technologies to create innovative new commercial products and services.

Facial recognition technologies have been adopted in a variety of contexts, ranging from online social networks and mobile apps to digital signs, the FTC staff report states. They have a number of potential uses, such as determining an individual’s age range and gender in order to deliver targeted advertising; assessing viewers’ emotions to see if they are engaged in a video game or a movie; or matching faces and identifying anonymous individuals in images.

Facial recognition also has raised a variety of privacy concerns because – for example – it holds the prospect of identifying anonymous individuals in public, and because the data collected may be susceptible to security breaches and hacking.

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Categories: Federal Trade Commission, privacy and security, social media
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