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Rising prices greatest factor in grocery purchase decisions

September 2, 2012

Rising prices greatest factor in grocery purchase decisions

Source:  Nielsen
Eight-five percent of respondents to a Nielsen global online survey say that rising food prices are impacting their choice of grocery purchases, with more than half (52%) stating higher prices are a major influence. But price is not the only consideration that weighs heavily on the minds of consumers when shopping for groceries. Health factors, product availability and in-store services are also important considerations.
New findings from a Nielsen online survey of respondents from 56 countries around the world provide insights into how 16 various factors have impacted grocery purchases in the last year. Manufacturers and retailers armed with this knowledge can fine-tune strategies to better align with what matters most to consumers—and what does not.

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Categories: business and economics, consumer issues, food and agriculture, international, Nielsen
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