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Decoding Global Investment Attitudes
July 11, 2012
Decoding Global Investment Attitudes
Source: Nielsen
Nielsen today released the results of an online survey to better understand the consumer mindset on investment strategies. The study, Decoding Global Investment Attitudes, gathers information from online consumers in 56 countries around the world who have indicated they currently use investment products such as stocks, mutual funds, bonds, certificates of deposit, derivative tools and foreign currency for investment purposes. Key findings from the study include:
- Globally, men are 36% more active than women with investments
- Women are 25% more likely than men to rely on friends and family for advice on personal finance matters
- Investors rely more on themselves when making investment decisions than on any other information source
- Investors in Asia-Pacific and the Middle East are the youngest; North Americans are oldest
- Online banking rivals physical branch banking for investment services in most regions
- Cash remains king, but payments via plastics are catching on
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Categories: international, investments, Nielsen, social and cultural issues
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