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Media Leaders Discuss the Consumer Shift to Cross-Platform

July 10, 2012

Media Leaders Discuss the Consumer Shift to Cross-Platform

Source: Nielsen

At Nielsen’s Consumer 360 event, Nielsen’s president of global media products and advertiser solutions, Steve Hasker, kicked off a panel by sharing Nielsen’s latest insights on how audiences are using multiple screens and devices. Rapid consumer adoption is driving a shift to digital, mobile, and on-demand options. In just the last 12 months, smartphone penetration has gone up 34 percent, tablet adoption is up 400 percent, and Internet connected TV is up 25 percent.

These increases create both challenges and opportunities for the marketing and media community. Hasker talked about Nielsen’s Cross-Platform Ratings, which looks at audience across TV and online, with plans to extend deeper into tablet and mobile. “We are incorporating cross-platform viewing into tablets and mobile devices. Our next step is to double our panel size to 20,000,” he said.

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Categories: consumer issues, international, media and entertainment, Nielsen, technology and internet
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