Home > business and economics, Ernst & Young, international > Transacting in emerging markets: Critical success factors for consumer products companies

Transacting in emerging markets: Critical success factors for consumer products companies

July 11, 2011

Transacting in emerging markets: Critical success factors for consumer products companies (PDF)
Source: Ernst & Young

Six steps to transacting successfully in emerging markets

  1. Market presence alone is not enough; a clearly defined strategy for each targeted emerging market is crucial
  2. Think laterally about partner and target selection; there are many routes into emerging markets
  3. Develop a strategy to overcome the lack of reliable information
  4. Shift your mindset to a different pricing paradigm
  5. Allow for lengthy negotiation with a wide group of shareholders
  6. Preserve and nurture value in the integration process; motivate key people
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Categories: business and economics, Ernst & Young, international
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