UK — Better Choices: Better Deals

April 15, 2011

Better Choices: Better Deals (PDF)
Source: Department for Business Innovation and Skills and Cabinet Office

This document aims to show how consumers can become empowered to make better choices and get better deals. It is about helping consumers to get better value, better customer service and better support when making choices or seeking help. By empowering consumers, Better Choices: Better Deals can also contribute to long term growth. More active consumers mean that our best and most innovative businesses benefit most, helping to improve overall economic performance.

Many of the changes set out in Better Choices: Better Deals would have been impossible a decade ago.The internet, smart phones and new data management methods have increased the information available to consumers.This has created new opportunities for consumers, which we want to support.

These technological changes have also given businesses more information about their customers’ shopping habits. In some areas, businesses know more about customers’ spending habits than they do themselves – with detailed knowledge of how they use their phone, or how likely they are to go over their overdraft limit.

Better Choices: Better Deals is about putting customers in charge: in charge of their own personal data which can be used to inform their purchasing decisions and lifestyle choices.

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Categories: business and economics, Cabinet Office, consumer issues, Department for Business Innovation & Skills, United Kingdom
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